|
|||||||
|
|
|
Hilltown
CDC Business Workshops WINTER-SPRING
BUSINESS WORKSHOPS Workshops are at the Hilltown CDC office, 387 Main
Road, Chesterfield.
Microsoft Word for Beginners – Tuesday,
March 21 – 6 to 9 PM, $35. Start to make your computer work for you. Designed for people with little
knowledge of Word. You will learn how to create documents, set up margins and
fonts, store documents, print documents, and do basic formatting of the
documents. Taught by Debbe Dugan
of Simply Computing.
Getting
Financing for your Business – Thursday, March 29, 6 to 8 PM, free. This
free workshop covers the lending process; how to prepare for a loan, both
personally and as a business; the rules of lending; the sources of capital; personal
credit issues, and what you need to know before approaching a lender. Taught
by business advisers Amy Shapiro of Franklin County CDC and Seth Isman of
Hilltown CDC. Create Simple Marketing Materials with Microsoft
Word – Monday, April 2 -- 6 to 9 PM, $35.
Use Word to create marketing materials using graphics, text boxes,
line drawings, colors, and fonts.
Create fliers, posters, simple brochures, and ads. Taught by Debbe Dugan. Get
the Media to Tell Your Business’ Story -- Wednesday, April 4 – 6
to 9 PM, $35 Publicity is one
of the most effective marketing tools available to any business owner.
Getting your company and its products or services covered in a news story in
print or broadcast media provides tremendous visibility and credibility and
can be done for virtually no cost. In this workshop, PR veteran Jeanne Yocum
will explain how you can interest the media in telling your story. Examples
of tools you can use to generate media coverage will be provided along with
pointers on what to do (and not to do) in media interviews. Using Excel
for Business – Mondays, April 9 and 16 – 6 to 9 PM, $60 for two
sessions.
This is a comprehensive course that begins with
navigating the basic spreadsheet; formatting cells, columns, and rows; and
creating formulas. We will create workbooks that integrate data from multiple
spreadsheets and other Excel documents and learn how to integrate this
information into Word documents. We will learn how to use functions in
complicated computations, create macros for repetitive operations and worksheet
set-up, and display data as charts. We will explore Excel as a database and
learn how it can become the medium to integrate information exported from the
internet or from other software programs such as Filemaker, QuickBooks and
some mobile phones. Not Your Run-of-the-Mill Sales & Marketing Class – Mondays, April 23 and 30 –
6:30 to 8:30 PM, $60 for two sessions. Have you invested time
and money to build
your business, but still aren't seeing the results you
want? Do you think you have a winning game plan but aren’t quite
sure? Do you need just one extra tweak to start moving full steam
ahead? Sign up for a two session small group coaching sprint with Guerrilla Marketing Specialist
Sheldon Snodgrass of SteadySales.com. You will learn
how to improve sales without spending money on advertising, generate word of
mouth buzz simply and authentically, and keep yourself accountable to weekly
action plans that will help you sell more. Be ready to work before, during,
and after each session! Space
is limited to eight businesses. For
further information: Seth Isman, 413 296-4536 ext 112 or sethi@hilltowncdc.org. Funding Support:
Funding for this program was provided by the Massachusetts Office of Small
Business & Entrepreneurship's Small Business Technical Assistance
(SBTA) grant program and the following banks: Bank of
America, Berkshire Bank Foundation, Citizens Bank Foundation, Easthampton
Savings Bank, Florence Savings Bank, Legacy Banks Foundation, TD Banknorth
Charitable Foundation, and United Bank Foundation. |
|||||
